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Seller's
Guide
The
following information will give you a brief idea of how
Smith Patton Group Associates will work to sell your home
fast and for the highest price!

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Determining fair market price
for your home - Our associates will help you determine
the best listing price for your home. First, they will run
a Comparative Market Analysis for your home. A CMA includes
information on similar houses in the area currently on the
market and for what price they are listed. It also includes
information on recently sold houses in your area such as
what price recently sold houses were listed, at what price
they were sold, and how long they were on the market. Next,
they will pose important questions for the homeseller. Is
your goal to sell your house at the absolute highest value?
If so, are you willing to have your house on the market
for a longer period of time? Is your goal to sell your home
as quickly as possible? If so, are you willing to forego
some potential profit to sell your house more quickly? After
studying the CMA and discussing these questions with you
they will suggest a listing price that is right for your
home and for your homeselling goals.
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Advertising and Marketing
– They will act as the marketing coordinator for your
home by effecting a rigorous and assertive marketing program.
Our associates will get your property exposure not only
locally, but also nationally. Within hours they will have
your property posted on the Multiple Listing Service, where
other agents and brokers look first for potential buyers.
They also will post your listing on SmithPatton.com in the
featured properties section. Additionally, they will advertise
your home on the top ten homebuying websites. Recent studies
show that 79% of potential buyers now check the internet
first when looking for a home. It is important to have a
web presence with statistics like that! Smith Patton associates
will also hold open houses and catered broker previews to
get your home seen right away. They place ads in the newspaper,
use professional signage on your property, and will place
a lockbox on your door so it is readily available for other
agents to bring potential buyers to view your home.
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Staging your home -
Our associates will help ensure that your home is ready
for buyer previewing. Here are some questions to ask to
determine if your home is ready for showing. First, does
your home have curb appeal? When driving up to your home,
does it look welcoming from the outside? Is the lawn cut
and in good shape? Is there exterior touch-up paint needed?
Second, does your home have a welcoming feel when entering
the home? When preparing for a buyer preview, it is important
to make a good first impression. To make a home more inviting
play soft music in the background and have a pleasing aroma
(a fresh home spray scent, freshly baked cookies, sourdough
bread, etc.). Have you removed all clutter and personal
items from your home? All personal items such as family
pictures, knickknacks, and children's artwork should be
removed as it is a necessity for the buyer to be able to
envision their own furniture and personal things in your
home. Your home should be "de-personalized," and
the less clutter in your home, the more welcoming and homey
it will be for the buyer.
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Showing your home to prospective
buyers (often with little notice) - Our associates
will be available to set up appointments and to show your
home to prospective buyers.
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Differentiating between well
and poorly qualified buyers - When receiving
offers on your home, our associates will offer support
and advice on offers and potential buyers.
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Providing disclosures required
by Federal, State and Local laws - There are
numerous disclosures required by the Federal, State, and
Local laws when selling your home, and our associates
will provide these disclosures for you. They will also
coordinate the delivery of these important disclosures
to the buyer and make sure all signatures are received
that are needed.
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Negotiating the selling price
– Our associates are trained to assertively
negotiate a fair market price for your home. They will
also write a legally binding contract for the sale of
your home that will keep you protected through the homeselling
process.
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Closing escrow –
Throughout escrow different questions and concerns consistently
arise. Smith Patton associates will be there to help you
through this process. As your agent they are sincerely loyal
and committed to working hard for you.
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